Easy Steps for Gathering
Leads at Trade Shows
What return on investment are you getting with your trade show program?
Step 3: Direct Mail Postcard Marketing
A powerful tool which enables your business to keep your customers and prospects aware of special promotions and new product offerings. Best of all it's a solution that directly links to your email marketing campaign.
- It is the process of utilizing mail-merge technology to insert information from your database or mailing list into the content of the postcard.
- A typical mass mailing or bulk mailing is known as a "static" mailing. In other words, everybody on your mailing list gets exactly the same postcard. However, with variable data printing technology, it's possible to personalize each postcard for the recipient.
- Personalization creates the effect of speaking directly to the person. Let's face it - wouldn't you prefer to be addressed by your name and not "Dear Sir or Madam"? If you answered yes, you are not alone - studies show that almost 70% of people prefer personalized direct mail over standard "static" direct mail. Additionally, the study showed that personalization increased response rates by as much as 30%.
- A variety of postcard sizes and stock are available to suit your needs.
If you have questions regarding personalizing postcards with variable data or are interested in adding variable data to your postcard project- please call us.
Our customer service representatives can show you how to increase your response rates with variable data printing.