Easy Steps for Gathering
Leads at Trade Shows
What return on investment are you getting with your trade show program?
Step 2: Email Marketing with Personalization
Start capturing information from visitors to your site. Kick off your email marketing success and grow your list quickly! Watch your response rates reach new heights when you send out tailored emails to your lists. It's up to you how simple or complex you want to get using list segmentation.
- Personalize, see who opened your email campaigns, and what they clicked on
- How many emails were sent and delivered and the percentage opened
- See how your email list is growing and who is opting out
- How many contacts opted in or opted out and forwarded emails to a friend
- Compare past email campaigns, get information on bounces, and more
- Identify emails that bounced
- Compare results from your three most recent campaigns
- When you add a contact detail to a standard email template, the contact detail gets merged into the email when it is sent.
Put a "call to action" in the email that prompts them to contact you (if that's important to you). Mention something specific and actionable that you'd like them to do with you in the future.
We understand the importance of your product information to the success of your organization!